Narrating the Olympics

Chapter 9 of The New Media Writer discusses writing for different visual media, including dialogue and voice-over narration.

In the spirit of the Olympics, check out this curling match narrated by Sir David Attenborough. Notice how the narration doesn't just state what's obviously going on in the video, but how the narration compliments and adds value to watching the event.

You can read a more detailed post about the clip here:

Sir David Attenborough Narrates Women's Olympic Curling Event, And It Is Pure Gold

The Nonhuman Writers of Wikipedia

Chapter 5 of The New Media Writer discusses search engine robots and other web bots as potential audiences of your online writing. Wikipedia is just one of those sites to which you might contribute that uses bots to read its content. 

However, those bots also help write articles, or more specifically, edit them. 

Consider this recent article from MIT Technology Review that discusses work by Thomas Steiner that helps to pinpoint how much "writing" bots perform on Wikipedia (and Wikidata, a site that works in tandem with Wikipedia). Specifically: 

...at the time of writing, across all language version of Wikipedia there are 10,407 edits being carried out by Bots and 11,148 by human Wikipedians. So that’s a 49/51 split between bots and humans.

But a closer look at the data reveals some interesting variations. For example, only 5 percent of the edits to the English language version of Wikipedia are being done by bots right now. By contrast, 94 percent of the edits to the Vietnamese version are by bots.

Check out the full article. 

The Shadowy World of Wikipedia's Editing Bots

Tweeting and Job Searches

In a recent post on CNNMoney, Daniel Bortz reports that many job recruiters are now researching potential new employees on social media. As he writes:

"If you want to shine in a competitive workforce, take to Twitter. Nearly 95% of recruiters surveyed by software firm Jobvite used or planned to use social media to find and vet candidates last year."

Twitter allows you to quickly build a social media presence, since tweeting is often quicker than creating other social media content, such as lengthier blog posts.

However, as Bortz states, there are some best practices when using Twitter to build an online presence. Specifically, he lists the following:

• Perfect the profile
• Follow the right crowd
• Tweet with value
• Pay it forward

View the full article below to read more about how these practices can help you use Twitter to land your next position. 

Tweet yourself to a new job

Media Ecology, PETA, and Publican Quality Meats

Recently, the organization People for the Ethical Treatment of Animals (PETA), placed an advertisement right next to Publican Quality Meats (PQM) in Chicago, IL.

Given that PETA is trying to get people to stop killing animals for food, this placement makes sense, trying to get their message to their audience as they're going in to get meat.

However, sometimes this kind of placement can backfire, especially if your audience also feels that the target you're arguing against is one of the good guys.

Most consider that even though PQM still sells meat, their approach is more ethical than other meat sellers, in that they do business with farms that sell free range, naturally fed animals who have a better life than most animals raised for slaughter.

While PETA might have had the right idea about ad placement, putting their message near where their audience probably frequents, they might have chose meat sellers who aren't as conscious of where their animals come from.

Read more about this story at the following link. Also consider PQM's response to PETA. What tone do they take? What claim do they make, and how do they support this claim?

Publican Quality Meats Dishes Up Classy Response To PETA Billboard