Breastfeeding Dads Go Viral

Hector Cruz, a photographer in Clarkesville, Tennessee wanted to support his wife’s breastfeeding of their newborn daughter. Although he wanted to attend breastfeeding classes and learn with her, he was often turned away from these all-female groups, sometimes for good reasons. However, he felt helpless to support his wife. In response, he began taking photographs of new dads “breastfeeding” their infants. 

Cruz offers an example of how “visual rhetoric” combined with digital technologies can be used reach audiences in far distant places from his Clarkesville home, and making his campaign go viral.

Cruz was just a humble dad in Tennessee who had a claim to make, and through the use of new media tools was able to reach and convince a much larger audience than he would be able to otherwise.

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Dad's breastfeeding campaign goes viral