Unintended Audiences

Especially when discussing the possible readers of new media text, The New Media Writer has tried to point out that once an electronic text is sent by an author, it can easily be disseminated and used by others, often reaching audiences the original author never intended. As an example, take this email sent to news anchor Jennifer Livingston that comments upon her weight. Note how Livingston uses social media and mass media to disseminate the author's letter to a much wider audience, and then provides a counter to his (or her) approach.

You can read the full story here:

Bully Calls News Anchor Fat, News Anchor Destroys Him On Live TV