Placement Matters: Turkish Airlines

Chapter 5 about Scouting Environments and Chapter 12 about Delivery discuss how the larger environment in which a design appears can greatly affect how an audience responds to that text.

As an example of how "not" to place an image, consider this advertisement for Turkish Airlines.

Can you see the problem with the ad placement? How would you revise it to make it more palatable for viewers?

Read the full story here:

Turkish Airlines’ Advertising Fail