First-Person POV Advertising: Wear a Life Jacket

The New Media Writer looks at several create advertisements that attempt to get the viewer's attention. Most of these ads try to make the viewer identify with the images in the ad, or place themselves with the scene of the ad as the main protagonist.

However, this public service announcement, Sortie En Mer, takes things a bit further. Directed by Guy Cotten, the ad provides a first-person point of view perspective for the viewer to give them a sense of what it would be like to fall overboard without wearing a life jacket. It's message is clear: always wear a life jacket when on the water. However, the first-person perspective, and the interactive controls in the video, give it a more personal feel.

View the advertisement here:

Drowning Simulator

Do you think it's effective? Why or why not?

Cut! Get out of the shot!

In Chapter 11 on editing, The New Media Writer discusses editing for visuals, and covers the different kinds of errors that often appear in films.

MoviesTalk has compiled a list of the 10 most "disastrous" crew mistakes that occur when a member of the film crew are in the view of the camera.

These aren't "low-budget" films, but some of the biggest blockbusters in the last 10-20 years.

Look closely next time you watch a movie and see if you notice any of these errors.

10 Disastrous Crew Visible Mistakes in Movies

Breastfeeding Dads Go Viral

Hector Cruz, a photographer in Clarkesville, Tennessee wanted to support his wife’s breastfeeding of their newborn daughter. Although he wanted to attend breastfeeding classes and learn with her, he was often turned away from these all-female groups, sometimes for good reasons. However, he felt helpless to support his wife. In response, he began taking photographs of new dads “breastfeeding” their infants. 

Cruz offers an example of how “visual rhetoric” combined with digital technologies can be used reach audiences in far distant places from his Clarkesville home, and making his campaign go viral.

Cruz was just a humble dad in Tennessee who had a claim to make, and through the use of new media tools was able to reach and convince a much larger audience than he would be able to otherwise.

See the full story here: 

Dad's breastfeeding campaign goes viral