First-Person POV Advertising: Wear a Life Jacket

The New Media Writer looks at several create advertisements that attempt to get the viewer's attention. Most of these ads try to make the viewer identify with the images in the ad, or place themselves with the scene of the ad as the main protagonist.

However, this public service announcement, Sortie En Mer, takes things a bit further. Directed by Guy Cotten, the ad provides a first-person point of view perspective for the viewer to give them a sense of what it would be like to fall overboard without wearing a life jacket. It's message is clear: always wear a life jacket when on the water. However, the first-person perspective, and the interactive controls in the video, give it a more personal feel.

View the advertisement here:

Drowning Simulator

Do you think it's effective? Why or why not?