A New Take on Calvin Klein Ads

You've probably seen Calvin Klein ads with chiseled, male models trying to sell their clothes, perfume, and other goods. As appeals go (covered in Ch. 2), these obviously fall under sex appeal.

The tumblr blog linked below depicts a mock CK ONE ad campaign by inserting the comedian Louis CK as the "model."

LOUIS CK ONE

While humorous, we can ask questions about how ethos changes when Louis CK is the model rather than what we would typically expect. How does the audience change? How does the brand perception change? As an activity, you might create you own mock ads with other celebrities or personas and see how an audience reacts when viewing them.