With the Super Bowl coming up, this might be a good time to look at the brand mark that each team produces for its brand identity.
In general, most teams try to create a brand mark that looks tough, aggressive, and other adjectives we might associate with football or contact sports in general.
However, a slight change in the style of the brand mark can give it a completely different meaning. Consider the NFL brand marks as revised by David Rappoccio if designed from a hipster perspective.
In what other ways might you revise NFL (or any) brand mark? How does Rappoccio's revisions make the brand marks unsuitable for their intended purpose (or do any of them seem better)?
You can see all the logos here:
What if the NFL Logos Were Hipsters?
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